2010 Super Bowl

2010-02-05

InvenTrak and Velocita Wireless to Provide Wireless Retail Inventory Management Services at 2010 NFL Pro Bowl and Super Bowl in Miami

InvenTrak and Velocita Wireless to Provide Wireless Retail Inventory Management Services at 2010 NFL Pro Bowl and Super Bowl in Miami For Fourth Consecutive Year, NFL Brings in Pros to Create Dedicated, On-Site Wireless Network

ISELIN, NJ--(eMediaWorld - February 5, 2010) - M2M wireless data network provider Velocita Wireless announced today that for the fourth consecutive year, it and partner InvenTrak have been chosen to provide the wireless network for retail inventory management at the NFL Pro Bowl and Super Bowl XLIV, held this year in Miami, Florida.

InvenTrak, a leader in Retail Merchandise Management for special events, will open and operate 300 wireless POS terminals in temporary facilities in and around Miami's Dolphin Stadium to process sales of official NFL merchandise. The transactions will run on a customized Velocita Wireless telemetry network -- optimized for machine-to-machine (M2M) transactions and set up on-site specifically for these two events.

According to Kevin Colaco, Founder and CEO of InvenTrak, major market stadiums often present a challenging venue for operating wireless applications due to the difficulty of providing seamless coverage around and throughout large structures. "A dependable wireless network is essential to our success on this project," said Colaco. "Velocita Wireless has been a dedicated, reliable partner to us in the past, and their unique ability to provide customized network coverage, whether in a temporary or permanent venue, will allow InvenTrak to focus on the inventory management aspects of these two events without having to spend time worrying about network reliability."

"Velocita Wireless' robust and customizable network solutions are well-suited for supporting retail inventory management," said Andrew Fitton, CEO, Velocita Wireless. "Our underlying Mobitex™ technology provides an always-on connection with guaranteed delivery and the response time needed by POS merchants to process their transactions quickly and accurately. We're looking forward to working with InvenTrak once again."

Velocita Wireless and InvenTrak have worked seamlessly together for many years at major events -- including the last three Super Bowls -- with great success. This year's Super Bowl and Pro Bowl are characteristic of the two companies' joint engagements: real time inventory management on a customized Velocita Wireless Mobitex network.

About InvenTrak

InvenTrak is a retail management company that provides merchants with on-demand enterprise management tools. By pairing the cutting edge of retail technology with years of industry experience, InvenTrak gives small businesses a strong and efficient point of sale solution that operates within the Retail Cloud. Offering both a POS software application and a variety of retail management modules, InvenTrak provides businesses with a complete retail system that suits their needs.

About Velocita Wireless

Velocita Wireless (www.velocitawireless.com) delivers reliable, nationwide, wireless data networks, products and services for enterprises deploying mission-critical Machine-to-Machine (M2M), Utility/Energy Smart Grid and Messaging applications. With licensed spectrum in all 50 states, low cost build-outs and a focus on data telemetry applications, Velocita Wireless offers business flexibility and operational control that meets the most demanding business requirements. Velocita Wireless is a United Wireless Holdings company.

Mobitex is a trademark of Mobitex Technology AB, a United Wireless Holdings company. All other trademarks contained herein are the property of their respective owners.