Inventrak Changes Name to retailcloud

2010-04-13

Inventrak Changes Name to retailcloud

Concord Calif., April 13, 2010 – Inventrak, a retail management solution company for micro to midsize retailers, today announced that they have changed their business name to retailcloud . The new name speaks to the company's focus on providing a broader scope of cloud computing technology to small and midsize retailers, with on demand information, and the tools to help a business grow within the retailcloud . Features once only available to large retailers, can now be utilized by small businesses to build a customer centric sales operation, with cross channel integration that can be used to save or increase sales at the point of purchase. This announcement coincides with two industry leading trade shows taking place in Las Vegas this week; Electronic Transactions Association’s Annual Meeting and Expo, the premier event of the payments industry and SPREE: The Specialty Retail Entrepreneur Expo & Conference, the specialty retail industry’s largest annual event.

retailcloud drives systems and solutions to enable retailers to achieve MSIB, which is our acronym for More Stuff in the Bag (the ultimate goal of all retailers). We accomplish this through providing solutions that create transparency into the operation for business managers, provides relevant information to optimize the customer experience, and helps manage the customer relationship. Founder of retailcloud , Kevin Colaco states, “As retailers move toward a 360-degree view of each customer, and utilize relevant customer data obtained in one channel to improve customer service and increase sales in another channel, we are allowing the retailer to gain the ability to maximize margins on each individual transaction.”

Our system includes Inventrak an inventory management system for single to multi stores to warehouse venues, which is an effective retail management system able to tie inventory trends with customer spending. Customer Experience Optimization, also known as CEO, which has the capability to help increase customer satisfaction, customer retention, and the increasing of customer spending. Small to Midsize retailers are able to gather transactional level information at the Point of Purchase, and in return provide customized promotions and recommendations at the point of purchase that are tailored to each customer’s buying habits as well as the retailers inventory levels; one example of MSIB in action. Merchants can then use digital channels to send personalized marketing and information with the ability to target likely buyers from their customer base. Positrak is a fast intuitive means of processing sales. Central Administration Server or CAS as we refer to it, is the overall management solution and can be globally controlled and monitored, it provides reporting, customer relationship management, and inventory tracking. Timetrak is a labor management system that helps the retailer make efficient use of the workforce. Go Green offers digital receipts. Best of all, being a cloud application, all software upgrades and enhancements are provided to the retailer at no additional fee.

With its ability to scale resources up and down, as exemplified by the success of the system at Ricky’s NYC and NCAA Final Four (with Event 1), retailcloud can effectively provide the systems to achieve MSIB (More Stuff in the Bag) for a wide range of retailers, stadiums, and arenas. Harness the power of the retailcloud to manage and grow your business.

Contact:
Sheena Shastri
retailcloud
www.retailcloud.com
2702 Clayton Road
Suite 200
Concord, CA 94519
925-288-4300
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