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Nov 01
2011
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It's the time of year again—holiday season—the busiest season for retail industry.
Are you ready? Here are some holiday tips:
- Use gift cards to bring new customers and increase the frequency of customer visits: the issuance of gift cards is a good way to get new customers— they come to your store because they received the gift cards as a present from their friends or relatives. In order to motivate your customers to buy gift cards from your store, you can offer a holiday discount on the gift cards.
- Multi channel promotions: if you are still using the postal service to mail promotional flyers to your customers as the only way to reach them, some other retailers will get your customers. According to Mobile Marketer, mobile promotion response rates are 15 times greater than that of traditional print promotion. People like to get coupons or promotion ads by their cell phone or email.
- Pay as you go retail technology services: Use pay as you go retail technology — with a proven performance record — that can do a quality job, with minimal up-front and ongoing investment.
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